Problem

Following the first year of the user conference, the VP of Product Management assigned responsibility for training sessions to the newly appointed Manager of Training (myself).

• Survey results revealed a strong demand for additional training from the ~600 attendees.
• There was no established precedent for training at the conference
• Minimal data was available from the previous year to inform planning.

Solution

After a comprehensive review of the data available, I took the following steps to design and implement a training strategy for the future of the conference:

• Created heatmaps of the session times and their popularity
• Interviewed VPs/Directors of Customer Success, Support and Sales to align priorities and define content strategy
• Worked with my Instructional Designers to define and implement a session template and best practices
• Increased data collection points to review post conference incudling:
  • individual session likert scale and open ended feedback
  • attendance by role
  • Showfloor kiosk scans for engagement

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